earlier much higher. now back in december 2010, i let my enthusiasm get the better of me and declared that uggs were not a fad, not a fad. after that, deckers did run up 35 points, not bad, and then it peaked, given up 75 points when it turned out, yes, indeed, while they had staying power, their growth was fad-ish. it was a fad nonetheless. had i simply owned that and said, listen, the day will come when i have to leave deckers, i would exonerate myself. but i was too confident and whatever points were, i gave up by not suggesting perhaps you would have to get out when there were signs and there were ample signs the fad was coming to an end. here's the bottom line, take a page from demi lavato and never fall in love. you end up with mistakes like chipotle and deckers, and those are not the mistakes you want to make twice.